City Central helps new residents to integrate and contribute to the city of Groningen. I worked for months as a content strategist. Now, City Central is looking to expand its services to the northern provinces of the Netherlands. To reach this new objective, City Central initiated a conversation with Connect International to discuss a brand merger.
The brief was to reposition City Central and Connect International to reflect the brand merger, whilst respecting their different positioning and brand values. For 3 months, the objective was to create a clear brand architecture and a new identity that supports the vision of the new entity while reflecting the goals and values of both brands.
Market and Competition Analysis, User Research, Strategic Scenarios, Prototyping, User Flow, UI Design, Client Presentation
Slack, Figma, Adobe Illustrator
Here is a sneak peak of Connect Groningen's page:
Project strategy finished in 2020, presentation in January 2021.
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